Data privacy leads to customer trust in BFSI. Ecommerce, Digital-native and other sectors by protecting sensitive information, which in turn prevents fraud, ensures regulatory compliance, and builds customer loyalty. When customers feel their data is safe and handled transparently, they are more likely to share information, remain loyal, and engage with personalized experiences. Conversely, poor privacy practices can damage reputation and cause customers to switch to competitors

Considering AI Data stack every digital enterprise has today, protecting Personally Identifiable Information (PII) is a priority for the Digital Personal Data Protection (DPDP) Act because it prevents risks like identity theft and financial loss, upholds fundamental privacy rights, ensures compliance with stringent legal obligations, maintains trust between individuals and organizations, and creates a safer, more responsible digital ecosystem for India's rapidly growing digital economy.