StrategINK is a team of pragmatic and experienced Industry Experts, who passionately help Business Organizations (Buyers, Sellers, Business/Channel Partners) with a variety of services towards accelerating ‘Business Innovation & Go-to-Market’ pursuits. With our core offerings of ‘Research based Business Insights’, ‘Content driven Marketing Solutions’, ‘Digital Transformation Consulting & Advisory’, and ‘Learning, Enablement & Skill augmentation Services’, we catalyse & accelerate business transformation, digital led innovation, sales acceleration, skill enhancement, and customer delight. With our rich, diverse & hybrid model of digital and physical tools, techniques and industry proven frameworks and best practices, we develop unique solutions to address complex business challenges of our clients and create compelling value through sustainable innovation.
Vinod, the dynamic founder of StrategINK, is a highly influential and visionary leader who oversees the management and business operations of the company. With his exceptional guidance, StrategINK has achieved remarkable growth within just seven years. Leveraging his entrepreneurial expertise and strategic acumen, Vinod has successfully established seven offices across major cities in India and expanded the company's presence to Dubai, Singapore, and the United Kingdom, solidifying its global standing.
Before venturing into entrepreneurship with StrategINK, Vinod garnered extensive experience during his tenure at IDC India and Cybermedia, where he excelled in pivotal roles within the Go-To-Market Services team. His exceptional contributions in sales, marketing, and business development earned him the prestigious distinction of being awarded the Best Employee twice by the organization.
As an alumnus of Amity, Vinod holds dual Master's degrees in Business Administration, specializing in IT and Marketing. He completed his undergraduate studies in e-commerce at Indraprastha University in New Delhi. Currently based in Gurugram, part of the National Capital Region in India, Vinod continues to inspire and lead StrategINK with his visionary mindset, exceptional leadership skills, and unwavering commitment to excellence. His remarkable track record positions him as an inspirational figure in the field of entrepreneurship and business management, driving StrategINK to new heights of success.
In addition to his professional pursuits, Vinod enjoys networking and socializing. As an MD, building connections and expanding his professional network are vital aspects of his role. He actively participates in industry events, conferences, and social gatherings, where he can meet like-minded individuals and exchange ideas. Furthermore, Vinod has a passion for philanthropy. He believes in giving back to society and making a positive impact. He is involved in various charitable activities, volunteering his time and resources to support causes he is passionate about.
Manish is a Mechanical Engineering graduate with a post-graduation in Business Administration. He has about two decades of expertise in sales, marketing, business development and business management roles. He also has strong credentials in Concept ideation, Selling, Media Marketing, forging Strategic Partnerships, Event Planning & Management and Consumer Engagement. Manish has a proven track record of helping organizations achieve their strategic objectives, while keeping a sharp focus on top & bottom-line performance.
He has previously been associated with the Times Strategic Solutions Ltd (Economic Times Edge) as Director – Projects (ICT and BFSI Vertical). He was a part of the initial core team that started the Tech Business and was instrumental in launching many successful campaigns like The Economic Times Cutting Chai Stories and syndicated events such as ET DataCon, ET Tech Summit, ET GETF, Femina’s FemTech, ET Digital Banking Summit etc. He has also played pivotal role in Times group’s largest business event The Economic Times Global Business Summit.
Prior to joining ET Edge, Manish has been in the founding team of CyberMedia Research and Service Limited (CMRSL). With his Innovative thoughts, strong back-end operations, long lasting customer relations, innate focus on high quality he led Integrated Marketing and Services division as General Manager.
Prior to CMRSL, he has played a key role in establishing the IDC’s event business in India. He played a key role in streamlining the event operations for syndicated events and integrated customised marketing campaigns as Sr. Manager – GTM Services.
Manish has received multiple accolades during his stint with ET Edge, IDC and CMR like BCCL Presidents' Choice Award, IDC Employee of the year for 2 consecutive years in recognition of his outstanding contributions, strong enthusiasm and commitment to his work.
Prateek is a research enthusiast with more than 15 years of rich experience in mining actionable insights and consulting clients to make informed, viable and sustainable strategic decisions for growth of customer and marketing strategies.
In her previous role, she has been instrumental in architecting solutions and advising clients over varied business objectives, ranging from:
Apart from weaving a story and generating insights from any form of raw data, she is adept in data visualization techniques. She has supported wide range of clientele across ITeS, BFSI, healthcare, FMCG sector and others.
She got exposure to both Quantitative and Qualitative research projects while working in various knowledge processing and research firms. Before starting her entrepreneurial journey, she was engaged with Evalueserve, where she was managing an extended arm of Consumer & Market Insights (C&MI) team for a Global Payment Service Provider & advising internal decision makers . The team was responsible for architecting and delivering solutions for stated business challenges shared by their marketing and C&MI teams spread across the globe.
She has also worked with Kantar as Project Director leading the custom research division and worked for clients from various verticals like automation equipment manufacturer, consumer electronics, digital giants, telecom etc. She has also worked with Genpact. where she was assisting Healthcare research division, while for IDC she was assessing Security software & solutions market and monitoring channels (such as VAR, ISV and OEMs) in India.
At StrategINK, Santanu leads all IT/DX Client Engagements as Chief Executive Officer.
Santanu is an IT/Digital Transformation (DX) Thought Leader, Advisor, Business Coach & Enabler with ~25 years’ Solution Sales & Consulting over-achievement track record across ASEAN, Asia Pacific & India. He has consistently led High-Performance teams towards generating multi-million-dollar solution & services revenue from distinguished clients. Before teaming up with like-minded enthusiasts at StrategINK, he was Director-Consulting at IDC India/South Asia. Santanu has also worked in senior leadership roles in IBM (10 years), EMC, Hewlett-Packard (06 years), Digital-Compaq etc., based out of India & Singapore.
His technology focus include domains such as IT Infrastructure, Disaster Recovery & Business Continuity, Hybrid Cloud, Analytics, Cyber Resilience, Digital Transformation @ Industry Verticals, and Innovation Accelerators (Cognitive / AI / ML, Robotics, IOT, Blockchain, DevOps).
Multiple Award Winner with great business acumen, Santanu is especially passionate about translating IT/DX solutions & services into Digital Innovation and business outcome.
Alok is an entrepreneurial business leader with 25 years of rich & diversified industry experience working with organizations such as Crowdstrike, Oracle, VMware, Microsoft & Nokia Siemens working with C-suite executives, IT decision makers & Key Influencers across India & SAARC.
Alok is an advisory member with leading IT services organizations in varied technology domains across the country. He is also a start-up business Consultant, Mentor, Coach & Industry speaker.
He has vivid exposure to technology domains in the field of Cybersecurity, Cyber Insurance, Public & Hybrid Cloud, Autonomous Database, Software Defined Data Center, Digital Workspace Mobility, Observability Management, Cloud Automation & Orchestration, Hyper Converged Infrastructure, SD WAN, End User Computing, Business Intelligence, Al & Analytics.
Koushik is associated with Strategink as an Advisor. He focuses on creating services around sales enablement and coaching empowerment.
Koushik is a certified professional coach and member of the International Coach Federation. He is also a certified sales trainer from RAIN Group, a global top 20 selling power organisation. He has delivered over 2,000 hours of professional training and coaching across multiple sectors and markets. His expertise in sales performance improvement is around virtual selling, prospecting, insight selling, sales productivity and key account management. He specialises in sales coaching and leadership development in his coaching practice for leaders like CIOs and CROs.
In his corporate experience of over 20 years in HCL, Koushik led large business across products, service and solutions. He has hands-on sales, sales management and P&L experience of complex B2B sales, distribution, channel and retail business. He led the Toshiba mobile computing business that garnered over 10% market share in a highly competitive landscape.
Koushik was the founder member of HCL Career Development Centre and expanded the greenfield to a large service business in three years.
Koushik is also founder of Career Clinic and personally guided undergraduates to suitable careers. He has also advised ICT Support Services company on marketing services for CIOs.
He has been awarded as the Top 100 Influential Coaches of India by World HRD Congress and HR Ascent and Top 100 Leaders by Great Leaders Institute.
Kanchi leads Content strategy for StrategINK. In this role she conducts market analyses, analysing both product/service lines and the overall impact it can lend to a business. She is also responsible for driving associations with CXOs around the adoption and implementation of technology for alignment of Digital Transformation (DX), Employee Experience (EX), Customer Experience (CX), and innovative and sustainable business outcomes.
For StrategINK, she is also responsible for driving growth in the APAC and EMEA regions, as a part of the company's geo-expansion aims, this include improving the content-rich virtual and physical events portfolio, bespoke research, Integrated marketing services, Account Based Marketing, and sales trainings (Masterclass).
She is a skilled Project Management and Content Curation Professional focused on developing digital and social content strategies with a demonstrated history of working in the technology industry for more than 15 years . She carries an expertise spanning research and analysis, business development, product management, client-cantered engagements, and content generation around emerging technologies such as AI, Data Analytics, RPA, AR/VR, cybersecurity and business resilience.
Prior joining StrategINK, she has worked on international conferences with companies like Bloomberg Businessweek (UAE), Exibex (UAE), and UMS Conferences (Oman). She has been instrumental in conceptualizing and executing conferences in the technology and services domains, from the ground up, in the EMEA region.
If you catch her outside of work, she’s an intrepid traveller and an avid reader!
Rajnish Arora is the Chief Research Officer and Country Business Head for StrategINK Singapore. Rajnish brings over 25 years of technology industry experience as a leading market analyst, market research expert, go-to-market strategist, strategic business advisor, consultant, and influencer to technology vendors, CIOs, and tech buyers.
Rajnish is well-recognized in the industry as a leading authority with extensive knowledge and deep understanding of the rapidly changing and highly dynamic digital infrastructure space, and its pivotal role in accelerating businesses’ shift to the digital economy. AI-powered systems and platforms, hybrid cloud, edge to the core, and data storage and management are some of the exciting areas which Rajnish has been leveraging to successfully drive technology buyer-seller conversations. Rajnish has a proven track record of helping technology vendors as well as Cloud Service Providers (CSPs) build in-depth intelligence and deeper understanding of market opportunities and the competitive landscape in the rapidly changing digital infrastructure space. He is highly adept at helping clients create and fine-tune market entry and expansion strategies and transforming their sales and marketing operations for sustainable competitive advantage.
A prolific, impactful, articulate, and engaging industry keynote speaker and communicator, Rajnish frequently presents at industry events and has successfully led strategy workshops, bullet-proofing sessions, CXO panel discussions, and high-impact tech buyer advisory and influencer sessions. Rajnish is highly sought after for his unbiased, thought-provoking, and objective views and opinions, which have helped to influence, amplify, and shape the executive investment decisions of CIOs and tech buyers to drive business transformation for competitive advantage in the digital era.
Many in the technology industry know Rajnish well from his previous role at IDC Asia/Pacific, where he successfully built IDC’s Digital Infrastructure research practice in the region. In addition, he was the cornerstone of the stellar success of IDC’s Enterprise Infrastructure Quarterly Market Trackers.
Rajnish is based out of Singapore. Beyond his professional life, he is an ardent traveller with a strong sense of adventure to explore the far corners of the globe. He is an excellent cook who never loses an opportunity to host his friends. Among his many passions in life is the wonderful world of model trains.
